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What is brand storytelling and why is it so important?

If you've been in marketing for long enough, you've probably heard about the importance of storytelling. The world has changed a lot since marketers first realised how powerful a well-told story can be—and with good reason. Storytelling is more than just something that works; it's also something that people crave. We want to know what happened before, during, and after a situation; we want to understand how people think and feel as they go through their day-to-day lives; and we love learning new things about our favourite brands, products, or services. In this article I'll give an overview of brand storytelling and why it's so important for your business.



1. What is brand storytelling?


Brand storytelling is the art of using stories to build a connection with your audience. Stories are powerful tools that can help you connect with your audience, build trust and loyalty, and ultimately increase sales.

Brand storytelling is about building a relationship with your audience. It's about listening, understanding them, getting to know them better than anyone else does so that you can create unique products or services that meet their needs and fit seamlessly into their lives. As you tell this story over time through multiple channels (both online and offline), it becomes part of the fabric of who you are as an organisation—and how people see themselves in relation to your brand.



2. Why should you use story-based marketing?


The second reason brand storytelling is so powerful is because it helps you connect with your audience on a personal level. As humans, we’re drawn to stories—they speak to the part of us that longs to be understood and accepted, even when we don't understand ourselves. Stories are also memorable—and easily passed along by word of mouth. When people share an experience with a brand that resonates with them in some way, it creates positive associations for both the consumer and for other potential customers who hear about their experience.


This leads into the third main reason why story-based marketing works so well: it helps build trust and credibility among consumers because it provides insights into what sets you apart from competitors (something facts and figures can never do). Plus, stories help build a community around your brand by creating real connections between people who share common experiences or interests related to what you do (a tactic known as community building).


3. How can you tell your brand story?


To tell your brand story, you can use any of the following methods:

  • Visuals: Using visuals (such as an infographic) to tell the story of your brand can help people understand it more quickly and easily.

  • Social media: Posting engaging content on social media is another way to get people interested in what you have to say about your business or product.

  • Blog posts: Creating blog posts that are relevant for your audience will help them learn about what makes you special, which can lead them back to your website where they'll be able to take action on whatever it is you're offering (whether it's buying something from a store or signing up for a newsletter).

  • Email marketing: If someone signs up for an email list, they're giving permission for businesses like yours send them emails on occasion—but only if those emails contain useful information rather than just trying selling something every time!




Brand storytelling is the most important marketing tool, and it's not hard to get started!


Brand storytelling is one of the most important marketing tools for businesses to have. It’s not hard to get started, either! A brand story can be told in many ways, and you can use a variety of tools to tell yours.

You can tell your story on social media through pictures and posts. You could create an infographic that shares some facts about who you are and what makes you unique (and fun). If you have a team working on graphics or video content, they may be able to help with this process too!


You can also create an event where people can meet each other in person and share their ideas - whether it's at a conference or during happy hour at local bar! There are so many ways to share your stories with others... just make sure they're memorable ones that connect people's feelings with what matters most for both parties involved.




Brand storytelling is an essential tool for business owners, and it's not hard to get started! We're sure that after reading this blog post, you'll be eager to start building your brand's story. If you want more information on how a brand photography shoot can help you tell your story, feel free to reach out to Daisy at Robinson Road Photography or check out the website.


The photographs featured in this blog are from a brand shoot with Athlete and Personal Trainer Emma Wilson (ranked 26th strongest woman in the world).



"As an athlete I had not considered that I had a brand or that I needed to develop and fine tune it. Daisy knew exactly the right questions to ask to glean the right direction and aesthetic for our photos.


It was exciting and really fun. Her energy and enthusiasm were fantastic. When I needed guidance she was there to help but other moments I completely forgot that she was there and just moved naturally which also meant she captured some beautifully candid moments and some fantastic unexpected angles too.


The end result is a huge array of beautiful photos that really feel like they capture me and the sport I compete in, beautifully edited and ready to use on social media."


Emma Wilson

@em.power.coaching

@emmakaziawilson

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